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STUCRED × BLEND · CITY PLAYBOOKS · AUG 2026 – APR 2027

Four cities. One campaign. Each city has its own playbook.

The same strategy — enter as education, earn trust, convert later — plays out differently in each market. Here is how we run it city by city.

Bengaluru · From Sep 2026 Mumbai · From Oct 2026 Pune · From Oct 2026 Delhi · From Jan 2027
4 cities Aug 15, 2026 – Apr 2027 Blend Campus Crew in every market Prepared by Blend · itsblend.studio
Bengaluru
Flagship market · South India
From Sep 2026
Deepest Blend Campus Crew presence. Fastest permissions. This is where we prove the format before scaling anywhere else.

Target campuses & areas

  • Central: Christ University, Jain University, MS Ramaiah, BMS College
  • Tech clusters: RV College, PES University, RVCE, NMIMS Bengaluru
  • PG clusters: Koramangala, HSR Layout, Bellandur — dense hostel and PG population

How we activate

  • Literacy workshops first — placement cells here respond well to the credit score framing
  • Blend Campus Crew leads open their own college doors directly
  • Student content series launches from Bengaluru and distributes nationally
  • Ambassador network strongest here — deepest bench of trained campus reps

Permission environment

  • Moderate-to-open for education-led formats
  • Private colleges (Christ, Jain, NMIMS) respond faster than autonomous institutions
  • Tech campuses open to fintech literacy sessions — CIBIL and credit framing lands well
  • Our existing college relationships cut the outreach timeline by half
Aug 15–29
Campus list locked. Permission outreach opens via Blend Campus Crew. Speakers briefed.
Sep 1–15
Ambassadors trained. Assets approved. First workshops booked.
Sep 15–30
First literacy workshops go live. Student content series launches. Sign-up codes active.
Oct onwards
Repeat sessions at successful campuses. Ambassador network sustains the presence.
Literacy workshops · Primary
Ambassador network · High priority
Student content series · Launches here
Hostel & PG adjacency · Selective
Mumbai
Pilot market · West India
From Oct 2026
Dense college clusters, a strong hostel and PG student base, and a fest culture that makes January activations natural. We start with two to three campuses and build from there.

Target campuses & areas

  • North Mumbai: NMIMS, Mithibai, Jai Hind College — dense student pockets
  • Central: HR College, KC College, Wilson College, Elphinstone
  • South: SIES, SP Jain Institute
  • PG clusters: Vile Parle, Andheri East, Santacruz — highest hostel density

How we activate

  • Pilot two to three campuses in October to build proof and vendor relationships
  • Lead with workshops — Mumbai placement cells favour structured programmes
  • Off-campus adjacency in Vile Parle and Andheri PG clusters runs in parallel
  • Fest sponsorships booked in November for the January–February college calendar

Permission environment

  • Mixed — autonomous colleges move slower; private universities more open
  • NMIMS and SP Jain are receptive to fintech education partnerships
  • DU-affiliated colleges here have stricter vendor protocols — workshop framing bypasses this
  • Off-campus adjacency near PG clusters needs no permissions
Sep 2026
Permission outreach begins. Fest sponsorship conversations open. Campus shortlist finalised.
Oct 2026
First two to three campuses go live. Workshops and off-campus adjacency run concurrently.
Nov–Dec
Fest bookings signed. Ambassador second intake trained. Content from Mumbai feeds national series.
Jan–Mar 2027
Full college fest activations. Peak presence across the city.
Literacy workshops · Primary
Fest sponsorship · From Jan 2027
Off-campus PG adjacency · High value
Ambassador network · Builds through Q4
Pune
Pilot market · West India
From Oct 2026
Strong fest culture and a receptive college administration environment make Pune one of the easier cities to enter. We run Mumbai and Pune as a paired pilot.

Target campuses & areas

  • Premium: Symbiosis (SIU, SIBM, SCIT), FLAME University
  • Engineering: COEP, MIT-WPU, Cummins College
  • Traditional: Fergusson College, Deccan College, Wadia
  • PG clusters: Kothrud, Shivajinagar, Viman Nagar, Baner

How we activate

  • Symbiosis and FLAME are ideal first partners — strong placement cells, open to ed-partnerships
  • Pune has one of India's strongest college fest calendars — Symbiosis Fest, Confluencia, and others run January to March
  • Workshop format lands especially well at engineering campuses where students are financially aware
  • Ambassador network builds quickly — Pune student community is tightly networked

Permission environment

  • Open — Pune is among the most receptive cities for campus partnerships
  • Private universities (Symbiosis, FLAME, MIT-WPU) have clear external partnership processes
  • Traditional colleges (Fergusson) require more lead time but are accessible via fintech literacy framing
  • Fest permissions are easier here than in any other target city
Sep 2026
Permission outreach. Fest calendar mapped. Symbiosis and FLAME conversations begin.
Oct 2026
First workshops go live. Ambassadors recruited from initial campuses.
Nov–Dec
Fest sponsorships confirmed. Content from Pune workshops adds to national library.
Jan–Mar 2027
Pune fest season — full activations, highest footfall of the campaign in this city.
Literacy workshops · Primary
Fest sponsorship · Highest ROI city
Ambassador network · Fast to build here
Hostel adjacency · Kothrud, Viman Nagar
Delhi NCR
Scale market · North India
From Jan 2027
Largest student volume of the four cities. Most permission-resistant. We enter Delhi with proven formats and case studies from the South and West — not with a cold pitch.

Target campuses & areas

  • DU North Campus: Hindu, Ramjas, Khalsa, Hans Raj — highest volume
  • DU South Campus: LSR, Miranda, SRCC, Gargi — strong hostel base
  • Private: Amity, IP University, Shiv Nadar, Ashoka University
  • NCR: Noida extension, Dwarka, Gurugram campuses

How we activate

  • Enter private universities first (Amity, Shiv Nadar, Ashoka) — cleaner permission processes than DU
  • DU colleges approached via the North and South Campus student union channels, not administration directly
  • Ambassador network is the core engine here — Delhi student community is extremely socially networked
  • Fest season (Jan–Mar) is the main activation window — Delhi has some of India's largest college fests
  • Off-campus adjacency near North Campus and Mukherjee Nagar fills gaps

Permission environment

  • Most resistant of the four cities — DU colleges have strict external vendor rules
  • Private universities (Amity, IP) are open to structured ed-partnerships
  • Entering with Bengaluru and Mumbai case studies changes the conversation significantly
  • Workshop framing remains the permission key — DU administration responds to financial literacy
  • Student union relationships, not administration, are the faster route at DU
Nov–Dec 2026
Outreach begins. Private university partnerships confirmed. Fest bookings opened.
Jan 2027
Private university workshops go live. Ambassador recruitment from first campuses.
Feb–Mar 2027
DU fest activations. Peak footfall. Full ambassador network active across North and South Campus.
Apr 2027
Post-fest sustain. Delhi ambassador cohort retained for the following academic year.
Ambassador network · Primary engine
Fest sponsorship · Jan–Mar window
Literacy workshops · Private unis first
Off-campus · North Campus, Mukherjee Nagar