The same education-led strategy runs across Bengaluru, Mumbai, Pune and Delhi NCR — sequenced so each city feeds the next and the whole is stronger than the parts.
Numbers that span the full Aug 2026 – Apr 2027 window, across all formats and markets.
Bengaluru, Mumbai, Pune, Delhi NCR — sequenced by permission ease and Blend Campus Crew strength.
Setup and first launch (Aug–Oct), sustain (Oct–Dec), full scale across fest season (Jan–Apr).
Aug 15, 2026 to Apr 30, 2027. One academic year from first sign-off to full campaign report.
Fortnightly when active, monthly in sustain. Full report after each major review point.
What we do, how we get in, and what the profile looks like — all four cities on one page.
What is happening in each city at each stage of the campaign.
City-specific work is layered on top of this. The shared layer is what makes the campaign efficient at scale.
Produced in Bengaluru first and fed by content from every city as the campaign expands. One series, national reach, no repeated production cost per city.
One training programme, one messaging guardrail document, one stipend structure — applied in every city. Managed centrally by Blend, with a city lead in each market.
Campus codes for sign-up attribution, one reporting template used across all four cities, recall surveys run at the same points. Everything compares apples to apples.
One set of messaging guardrails, approved once by your compliance team, used everywhere. Any city-specific claims reviewed as addenda, not from scratch.
One financial literacy session curriculum — credit scores, CIBIL, avoiding scams — adapted with local examples per city. Not built four times.
One set of assets produced against your brand guidelines, used across all cities with city-name overlays where needed. No repeated design production per city.
The shared infrastructure means adding cities is cheaper than starting fresh. Here is what that looks like.
| Cost line | Bengaluru | Mumbai | Pune | Delhi NCR | Note |
|---|---|---|---|---|---|
| Strategy & creative | Full cost | Nil | Nil | Nil | Produced once, used in all cities. City-specific overlays only. |
| Workshop curriculum | Full cost | Nil | Nil | Local adaptation only | One curriculum, used everywhere. Delhi gets local case study additions. |
| Per-campus activation | Per campus | Per campus | Per campus | Per campus | On-ground crew, collateral, print. Varies by campus tier and city. |
| Ambassador programme | Full setup | Incremental | Incremental | Incremental | Training framework built once. Stipends and city management incremental per city. |
| Content series | Full production | City feed only | City feed only | City feed only | Series runs from Bengaluru. Each city contributes footage; no separate series. |
| Fest sponsorships | Jan–Apr | Jan–Mar | Jan–Mar | Jan–Mar | Priced individually per institution. Highly variable — confirmed by November. |
| Measurement & reporting | Full cost | Nil | Nil | Nil | One reporting system across all cities. Recall survey run once per wave. |
| Contingency | 10–15% on total programme cost | Covers permissions delays, fast-follow opportunities, and city-specific surprises. | |||
We'll come back with campus counts per city, a phased spend split by month, and a clear view of what gets added or removed when the number moves.
Campus codes mean every sign-up is attributed to a city, a campus, and a format. Nothing is pooled.
Tracked by campus code. Every city and every format is accountable separately — you can see exactly which campuses are working and which formats are driving conversion.
